The farmer in Keonjhar district is a beleaguered figure caught between an unfriendly and even hostile set of factors both in terms of creating and selling the produce. However, the need of the hour is a professionally managed competitive alternate marketing structure that provides multiple choices to farmers for sale of produce along with a comprehensive solution to meet the key needs of all the stakeholders. Such a system entails efficient management skills, each of which can be infused by inviting the participation of the private farms & export agencies in to the process. The PIA will has establish backward linkages in terms of Producers' Organisation and collection centres for channelizing the produce into the market and is planning forward linkages in terms of retail stores.
part of backward linkage, SGF plans to have Producers' Company for farmers. These associations will be structured as informal co-operatives or self-help groups. SGF has already facilitated and registered one Producer Company (Dusshery Producer Company) in the district. The company has 100 shareholders from Banspal block and associated in input supplying to the farmers as well as marketing of farm produces. There are two marketing outlet in Keonjhar and Suakati managed by the Producer Company. Membership of such a producer-association is mandatory for the grower to bring his produce to the market and a farmer has to grow a minimum of one tonne of produce on his farm. Quality concept will be introduced by the society and emphasis will be laid on cleaning, sorting and grading the produce before sending them to the market. It also has specially designed wholesale shop complex with more than 10 shops for wholesalers with modern facilities. Farmers get better realizations and savings on transport costs and also in terms of commission.Expected Outcomes:
To summarize, the following objectives will be met out by project:
Moreover, under this project, the beneficiaries are provided with inside and outside marketing facility to sell their produces. Alike Mango, the exported Pomegranate products have larger demand inside & outside the state.